Two members working out the week's announcement over a laptop on the tershouse coworking floor

09 — newsletters

Your member list is
your mailing list.

Your members and clients are already on the list, so there is nothing to export and no separate mailing list to keep up to date.

The newsletter design studio in the backoffice: the chat pane on the left, the live email preview on the rightLive · app.tersos.io
fig. 01the design studio, chat pane beside the live preview

The AI studio

You describe the newsletter and the assistant writes the email.

The design studio is a conversation. You describe the tone, the sections and the links, and each reply comes back as a finished design in the live preview. Every design is checked for common email problems before it reaches you.

The Source tab of the studio showing the MJML of the current design
fig. 02the Source tab of the studio, the code behind the current design

You can read the code behind it

The Source tab shows how the current design is written, if you ever want to look.

The live preview pane switched to mobile width
fig. 03the live preview at mobile width

The preview is the real email

What you see in the preview is the email your members get, at desktop or mobile width.

The studio composer with the attach-image button and the message field
fig. 04the studio composer with its attach-image button

Show it a reference image

Attach a moodboard or last month’s newsletter and the assistant designs from it.

The last 10%

Edit the outline directly, roll back to any revision, and keep approved parts in a library.

When the design is nearly right, open the Outline tab and edit the sections yourself: change the text, swap an image, reorder or delete a section. Every change is saved as a revision you can go back to. Parts you approve go into the Design Library, and the assistant uses them next time.

The Outline tab of the studio: the sections of the design as editable blocks beside the live preview
fig. 05the Outline tab, each section as an editable block
The studio header with the saved revision number, the Library and History buttons
fig. 06the studio header: saved revision, Library and History

Every save is a revision

The History drawer lists each revision with a note on what changed and a Restore button.

The Design Library drawer with its components and guidelines sections
fig. 07the Design Library drawer: components and guidelines

The Design Library

Keep the parts and guidelines you approve here and the assistant follows them.

The Announcement system template card on the templates page
fig. 08the Announcement and Event Invite system templates on the templates page

Templates

Start from one of six ready-made templates, or save your own campaign as a template.

Audience

Your members are already the audience, with tags, imports and segments on top.

Your members and clients are on the list from the day they join, outside subscribers join with their consent, and anyone can opt out. You can tag contacts, import a spreadsheet after checking a preview, and narrow the audience by tag, team, membership plan or an earlier campaign.

The Newsletter audience page: counters for members, clients, external and opted out, then the contacts list
fig. 09the Newsletter audience and its contacts list
The reachable-by-default counters above the contacts list
fig. 10the reachable-by-default counters above the contacts list

On the list from day one

Members and clients are on the list the day they join; the counters show who opted out.

The CSV import form on the Imports tab with the consent checkbox
fig. 11the CSV import form on the Imports tab

Import with a preview first

You see a preview of the list, confirm consent, and get a report of any rows that failed.

The recipient source of a new segment with the members pool and one condition
fig. 12the recipient source of a new segment: the members pool with one condition added

Narrow the audience

Pick a tag, team, plan or earlier campaign, and leave out anyone by their email address.

Segments

A segment is a rule, and its size is estimated before you save it.

A segment is a saved audience rule you can reuse in later campaigns. Before you save it, you see how many people it matches once duplicates and exclusions are removed, and how many of them can be reached by email, in-app News and push. The review step shows a fresh count before you send.

You see the numbers before you save.

Run an estimate and the count comes from your live member list: how many people the rule matches, how many that is once duplicates are removed, and how many can be reached on each channel.

  • Conditions from tags, previous campaigns, teams and membership plans
  • Leave out anyone by email address
  • Saved segments are reusable across campaigns
  • The review step shows a fresh channel estimate before sending
The audience estimate of a new segment: source records, resolved people, unique recipients and channels
fig. 13the audience estimate of a new segment

Sending

A test send first, then one send that cannot happen twice.

Send a test to yourself first. When you send for real, the email and the sender details are locked, the send counts against the month’s allowance, and the same campaign cannot go out twice. Members can also get it as in-app News and as a push notification.

The campaign review page: a test send bar, the delivery setup, the fresh channel estimate and the campaign history
fig. 14the campaign review step
The delivery setup card on the review step: status, sender, reply to, required links, push delivery
fig. 15the delivery setup card on the review step

The delivery setup

Sender, reply-to and the required unsubscribe and web-version links are checked here.

The push notification choice on the campaign setup page
fig. 16the push notification choice on the campaign setup

Three channels

Email and the in-app News inbox are automatic; push is a choice per campaign.

The fresh channel estimate card: news, email and push counts and the email allowance
fig. 17the fresh channel estimate on the campaign audience step

The channel estimate

Recipients per channel are counted before sending, beside the month’s email allowance.

Honest analytics

The report counts what was intended and what was accepted, and says so.

For each campaign the report shows how many deliveries were intended and how many were accepted, per channel, with failures and suppressions counted separately. Bounces come back from the email provider. The page explains what accepted means, so nobody reads more into the numbers than is there.

Four counts per campaign: intended, accepted, failed and suppressed.

Each campaign has the four counts and a per-channel breakdown for News, email and push. The list shows the same two numbers for every campaign.

  • One row per campaign with intended and accepted
  • Per-channel counts for News, email and push
  • Failures and suppressions counted separately
  • Bounces reported back from the email provider
The Newsletter analytics list with status, intended and accepted columns under a note on what accepted means
fig. 18the analytics list, intended and accepted per campaign

Where it shows up

The same campaign in the studio, in the inbox and in the report.

A campaign is designed in the studio, sent exactly as you previewed it, and reported as intended and accepted deliveries. Outside subscribers confirm by email before they join, members opt out from inside the Member App, and every email has a web version and an unsubscribe link that needs no login.

The design studio: chat pane and live preview
fig. 19the design studio: chat pane and live preview
Studiostaff · design by chat
The send-path preview of a draft: the sanitized email with the footer, web-version and unsubscribe links
fig. 20a draft as it will be sent, with the footer, web-version and unsubscribe links
The emailrecipients · as sent
The Newsletters overview: contacts on record, email eligible, drafts, sent and recent campaigns
fig. 21the Newsletters overview: contacts on record, email eligible, drafts and sent
Overviewstaff · the snapshot
fig. 22a design turn in the studio, drawn
tersAIthe design assistant

Also included

The rest of what Newsletters does.

Design

  • Six ready-made templates, including Event Invite and Monthly Digest
  • Copy a ready-made template into your own, or save a campaign as one
  • Warnings for Gmail clipping, missing image text and Outlook problems
  • Warnings never block a send
  • Sender name, address and reply-to are locked with each send
  • Revisions are kept for your own edits as well as the assistant’s

Audience

  • Members and clients are on the list; outside subscribers join by consent
  • Tags on contacts, reusable across saved segments
  • A downloadable error report for every import
  • Exclude anyone by email address
  • Teams and membership plans as audience options
  • Members opt out from inside the Member App
  • An unsubscribe page that needs no login

Send

  • The monthly email allowance is checked before every send
  • Newsletters are sent apart from your everyday emails
  • One-click unsubscribe on every email
  • Bounces are reported back and counted
  • A web version of every campaign, with its own link
  • A send that gets stuck is caught and dealt with

The October issue

The assistant drafts the issue, the checks flag a problem, and a revision fixes it.

You describe the issue in the studio and the design appears in the preview. Every reply is checked for common email problems, such as a missing image description or Gmail clipping, and the warnings never block a send. Ask for a change and you get a new revision; earlier ones restore from History.

“Draft the October newsletter: a short hello, the new desks on the fourth floor, Thursday’s talk with a Reserve a seat button, and our usual footer.”

tersAIDrafted: a greeting, a fourth-floor section with an image, the talk with its button, and the footer with the unsubscribe and web-version links. One check is open: the fourth-floor image has no alt text.

“Add the alt text and cut the talk section to two lines.”

tersAIDone. Revision 3 is in the preview and the checks are clear.

a design drafted, a check raised and a revision applied; any earlier revision restores from the History drawer

The revision history drawer over the studio: the assistant’s revision with its note and a Restore button
fig. 23the revision history drawer, with Restore
We stopped exporting member lists. Now our audience is always up to date.
The tershouse team, Sarajevo

See the studio with your own members in the audience.

Book a demo →